Icing On The Ring

Icing on the Ring is a family owned and operated business located in the heart of the Los Angeles’ Jewelry District.  We feature the district’s largest selection of engagement rings, wedding bands and certified loose diamonds at prices below retail standards.

We are a family of educators, not salespeople. Our promise is to help you find the perfect wedding ring through expert guidance, understanding and generous selection. We guarantee our premium craftsmanship, exquisite designs and ideal cut diamonds reflect the highest standards in quality and trend, making us the ideal place to find the perfect engagement ring.

History

Established in 1969.

While our store was established in 1969, Icing On The Ring’s history began much earlier than that.  The Rupchian family has been crafting exquisitely designed jewelry for four generations, perfecting techniques and harnessing new skills through each iteration. In 1969, Garo Rupchian founded European Jewelry with an emphasis on custom jewelry, friendly service, and competitive prices and quickly developed a loyal base of satisfied customers. Years later, with an expanded inventory to include bridal and anniversary jewelry, we refreshed our brand as Icing On The Ring. Today, we offer the largest selection of engagement rings in the L.A. Jewelry District.

Icing On The Ring maintains an A+ rating with the Better Business Bureau and is a repeat winner of the Bridal Choice Awards, the Knot’s “Best of Weddings” and WeddingWire’s Couple’s Choice Awards. We are proud to be a part of such a great community and look forward to many years to come.